Mezza Lebanese Kitchen group is a solidified brand within the Halifax community and within the fast food restaurant industry. As it continues to rapidly expand the creative challenge is to how to continually tell it brand, origin story and not allow the brand to become too disconnected visually from its roots.










STYLESCAPE 01:






STYLESCAPE 01
A curated collection of images, textures, typography, and colors that communicate the current look and feel of the brand. It defines the visual direction and gives a crystal-clear picture of the brand












STYLESCAPE 02
A curated collection of images, textures, typography, and colors that tweak the current look and feel of the brand to create a stronger connection to its Lebanese roots and not lose this connection as it continues to expand as a brand.







Stickers and Packaging motifs created in Adobe Illustrator







Packaging Design Mock Up














Focus on how the recipes today are the same family recipes as when the company started
Motto: Eat like you're family







Focus on how the recipes today, are the same ones when the company initially started
Motto: Eat like you're family







Application: Instagram Post Templates
Focus Product: Protein Bowls







Application: Instagram Post Templates
Focus Product: Protein Bowls







Application: Instagram Post Templates
Focus Product: Protein Bowls







Application: Instagram Post Templates
Focus Product: Protein Bowls







Animated exploration of the brand through logo reveals and sourcing suitable stock footage which promotes the family aspect of the branding







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